הספרים מוצגים לפי סדר הוספה — האחרונים ראשונים. לסדר אין משמעות מעבר לכך.
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כלכלה
Irrational Exuberance
Shiller's prophetic warning about the dot-com bubble, later updated for the housing bubble. The definitive empirical case that markets can remain wildly overvalued for very long periods — essential reading on market psychology.
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כלכלה
Animal Spirits
Shiller and Akerlof's framework for how confidence, fairness, corruption, and money illusion drive economic fluctuations — and why purely rational models systematically fail to capture real-world behavior.
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כלכלה
Narrative Economics
Shiller explores how contagious stories spread virally and drive economic behavior — boom, bust, and everything in between. A framework for understanding the narratives that move markets.
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כלכלה
Naked Economics
Wheelan strips away the jargon to explain how economics works — incentives, markets, information, trade, and government. The most accessible and entertaining introduction to economic thinking available.
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כלכלה
Naked Money
Wheelan demystifies money, banking, and central banks — explaining what currency actually is, how the Federal Reserve works, and why monetary policy matters far more than most people realize.
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עסקים
Zero to One
Thiel's framework for building monopolistic businesses through genuine innovation — going from zero to one rather than competing in existing markets. The most original business strategy book of the last decade.
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עסקים
The Four
Galloway's analysis of Amazon, Apple, Facebook, and Google — their competitive moats, business models, and societal impact. Essential for understanding the structural dominance of platform businesses.
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עסקים
Hardball: Are You Playing to Play or Playing to Win?
A hard-edged framework for competitive strategy — playing to win ruthlessly rather than playing politely. A necessary counterweight to the soft consensus of most corporate strategy literature.
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פסיכולוגיה
Influence: The Psychology of Persuasion
Cialdini's definitive study of the psychology of persuasion — the six principles of influence that govern human behavior. A foundational text for anyone in business, marketing, investing, or negotiation.
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פסיכולוגיה
Never Split the Difference
Voss draws on his career as an FBI hostage negotiator to reframe negotiation as an emotional science. The most practically useful negotiation framework available — far more effective than the rational models taught in business school.