📚 השכלה — ספרים / Rory Sutherland

Alchemy
חובה לקרוא שיווק
Alchemy
מאת Rory Sutherland
Sutherland argues that logic and conventional economic thinking systematically miss the irrational but real ways humans make decisions. A manifesto for why perception, framing, and irrationality are more powerful than reason in shaping behavior and value.