📚 השכלה — ספרים / Robert B. Cialdini

Influence: The Psychology of Persuasion
חובה לקרוא פסיכולוגיה
Influence: The Psychology of Persuasion
מאת Robert B. Cialdini
Cialdini's definitive study of the psychology of persuasion — the six principles of influence that govern human behavior. A foundational text for anyone in business, marketing, investing, or negotiation.