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Contagious: Why Things Catch On
חובה לקרוא שיווק
Contagious: Why Things Catch On
מאת Jonah Berger
Berger's research-backed framework for why products, ideas, and behaviors spread virally. Six principles -- Social Currency, Triggers, Emotion, Public, Practical Value, Stories -- explain what makes content shareable and how to engineer word-of-mouth at scale.