📚 השכלה — ספרים / Clayton M. Christensen

The Innovator's Dilemma
חובה לקרוא עסקים
The Innovator's Dilemma
מאת Clayton M. Christensen
Christensen's theory of disruptive innovation explains why great companies can do everything right and still fail. The foundational framework for understanding how markets get upended by simpler, cheaper entrants.